Unified tenant model
One data spine for persons, events, segments, tags, walkbooks, and conversations.
STANDALONE APP1 source of truth ONLINE
Campaign Brain CRM
Every person, event, and conversation in one place.
The CRM is the platform's foundational data structure - persons, events, segments, tags, walkbooks, and conversations integrated into one unified tenant model. Build audiences, cut segments, and coordinate reach across every channel without exporting a single CSV.
◢ CAMPAIGN BRAIN CRMOPERATIONAL1 SOURCE OF TRUTHLOOMMODELS
01 · Capabilities
What it does.
Audience building
Cut segments from the live voter file and campaign data - reusable across every tool.
Conversation tracking
Every touch - door, phone, SMS, email - lands on the person record.
Multi-channel reach
Walk lists, turf, canvass forms, and comms coordinated from the same segments.
02 · Under the hood
Built on the platform.
Campaign Brain CRM is composed from shared platform services, the same ones powering every other module, reading the same data spine.
LOOM MODELS
cbmodels · MCP
Voter Analysis
AI-powered voter segment analysis, behavioral enrichment, campaign data, voter search, and address hygiene.
cbapp · MCP
Campaign Management Platform
Core campaign management platform. Person/contact CRM, events, campaigns, surveys, walk lists, turf, voter data, canvass forms, analytics.
cbloom
Loom Workspace Builder
Campaign Brain workspace builder for composable data dashboards - the content and narrative engine behind every flagship.
03 · More modules
More from the platform.
See Campaign Brain CRM on your data.
A walkthrough takes 30 minutes and runs on your real numbers, not a canned demo.